ABOUT
About Yifang

She was born in 1920 during the Japanese colonial period from 1895 to 1945. The teachers in school called her Yoshiko. Yoshiko was my grandmother who got married to a young farmer. My grandfather worked in the pineapple farm all day long. The hot sunshine bought out the care of the wife.

Yoshiko made the best use of the overripe pineapples and braised them to preservative nature fruit jam. She whisked up a big jar of thirst-quenching and heat-clearing pineapple water every day and became the healthy drink of the husband.

Taiwan is a beautiful and plentiful Treasure Island, which has fostered several generations of Taiwanese. No matter it is joy and sorrow of life, the simplicity, warmness & friendliness of the people is the most valuable. The most popular fruit tea of Yifang inherits the childhood name and secret formula of grandmother. Only the fruits in season are applied. No concentrated juice will be added and only seasoning fruits are applied. People can taste the natural fresh and sweet of fruits. All the ingredients come from Taiwan. We insist on MIT (Made in Taiwan) and reproduce the ancient and classic taste.

Introduction to Yifang team

Yifang consists of a team of young people who have been born in 1980s to 1990s. They work hard with 200% serious and pragmatic spirit for Yifang. They are hot-blooded to promote restoring ancient concept, insist of using local Taiwan ingredients, and recognize the quality of MIT. They inspire each other and move toward the same goal -- spending every effort to develop teas and beverages with local characteristics and promoting them to the world.

Business philosophy
Three major insistence
1.
Insisting on using Taiwan tea
2.
Insisting on using local fruits under contracts
3.
Insisting on using fresh milk from local dairy farms
Four major characteristics
1.
All the ingredients come from Taiwan
2.
Daily cook with Taiwan Golden Brown Sugar
3.
Hand braised fruit jam with secret recipe handed down in the family
4.
Presenting the traditional taste of Taiwan faithfully
Sustainable operation of the brand value
1.
Supporting the spirit of the local MIT, and using the high quality of ingredients
2.
Insisting on peace of mind and all ingredients being traceable
3.
Cooperating with fruit farmer under contract and seasonal fruits delivering directly
4.
The fresh milk from local dairy farms are delivered directly to ensure the quality
5.
Reproducing the unique traditional taste
6.
Stressing the importance of customers’ experience and resonating among the customers